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Adult Alternative Rock

Adult Alternative Rock Contained within Rock



Format Description
            Adult Alternative Rock is a format that mixes specific classic and folk rock artists from the past with modern rock groups of today. May also include some acoustic (unplugged), ballads, deep and obscure cuts, or specialty programming that offers blues or jazz. Adult Alternative may also be known as "Triple A" or Adult Album Rock. Audience is concentrated 25-44.  


Audience Composition
Median Age MSkew FSkew Teens 18-24 25-34 35-44 45-54 55-64 65+
44 54.6 % 45.4 % 3.1 % 9.4 % 17.1 % 18.5 % 24.7 % 20.5 % 6.7 %


  45.4 54.6   0.0665665665665666 0.205205205205205 0.247247247247247 0.185185185185185 0.170670670670671 0.0940940940940941 0.031031031031031