Bakersfield, CA
Metro Survey Area Overview
Go to General Market Stations
Market & Station Updates
DMA Overview

  • Station Combos
  • Simulcast

  • Radio Metros within the Bakersfield, CA MSA 
    Radio Metros within the Bakersfield, CA DMA 
    Available Research
    Service Ethnic Type Report Type Available Reports
    Nielsen General Market CDM 3mo Rolling Avg
    Nielsen Hispanic Standard Wi/Sp; Su/Fa
    General Market
    Area Population Rank
    MSA 678,900 80
    DMA 678,900 104
    Nielsen Audio no longer publishes TSA data for all markets so we have removed this information from the website.
    Hispanic Market Estimates
    Area Population Pct.
    MSA 388,600 57.24%
    DMA 388,600 57.24%
    Source: Nielsen’s Audio and Television Market Population Estimates; released annually

    MSA Counties
    State County
    California KERN WEST
    Source: Nielsen's MSA and DMA Country Definitions; released annually

    All Stations in the Bakersfield, CA  MSA Top
    Select a heading to resort by:
    Station Format Power/Freq. Owner Rep
    KAFY-AM Spanish Adult Hits 4,200/1100 El Sembrador N/A
    KBQF-FM Spanish Adult Hits 6,000/104.3 Jab Brdcst Self
    KCHJ-AM Spanish Adult Hits 5,000/1010 Lotus Comm McGavren
    KEAL-FM Mexican Regional 6,000/106.5 Lazer Bdcstg Corp GMPT Media
    KEBT-FM Mexican Regional 15,500/96.9 American Gen KRG-Christal
    KIWI-FM Mexican Regional 25,000/102.9 Lotus Comm McGavren
    KMQA-FM Mexican Regional 2,000/100.5 Lazer Bdcstg Corp GMPT Media
    KMYX-FM Mexican Regional 620/92.5 Chavez Radio Group RegR
    KNZR-AM Spanish News/Talk/Sports 25,000/1560 Alpha Media KRG-Eastman
    KPSL-FM Mexican Regional 50,000/96.5 Lotus Comm McGavren
    KXTT-FM Spanish Adult Hits 6,000/94.9 Lazer Bdcstg Corp GMPT Media