Santa Barbara, CA
Spectrometer
Population Estimates
| Rank | Population 12+ | ||
|---|---|---|---|
| MSA | 205 | 180,800 | |
| DMA | 112 | 636,200 | |
| Hispanic | 106 | 59,200 | 32.74% |
| Black | 235 | 3,200 | 1.77% |
Available Research
| Service | Ethnic Type | Report Type | Available Reports |
|---|---|---|---|
| Nielsen | General Market | Condensed | Sp/Fa; Fa/Sp |
| Nielsen | Hispanic | Standard | Sp/Fa; Fa/Sp |
| Contemporary | Rock | Adult Contemporary | Adult/Classic Hits | Oldies | Country | New/Talk/Info | Adult Music | Urban/Black/Gospel | Spanish Language | Other Foreign Language | Religion | Non-Commercial | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AM
|
KOSJ-ROL |
KTMS-N/T KZSB-N/T |
KZER-RMX | KCLU-NPR | |||||||||
|
FM
|
KJEE-AMR KTYD-AOR |
KSBL-A/C | KRUZ-CLH |
KIST-RMX KSPE-SAH |
KCSB-EDU KDB-NCL KDRW-EDU KLSB-NCL |
Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually
COMBOS (+ LMA's)
| KZER-AM, KZSB-AM | Lazer Broadcasting Corporation |
| KIST-FM, KOSJ-AM, KSBL-FM, KSPE-FM, KTMS-AM, KTYD-FM | Rincon License Subsidiary LLC |
LOCAL SPORTS COVERAGE
| KTMS-AM | L.A. Lakers-Basketball |
F = Flagship
SIMULCASTS (TOTAL WEEK)
| KDB-FM+KUSC-FM |
TRANSLATORS
| PRIMARY STATION | FORMAT | TRANSLATOR FREQUENCY |
|---|---|---|
| KCLU-AM | National Public Radio | 102.3 |
| KIST-FM | Mexican Regional | 102.7 |
| KOSJ-AM | Rhythmic Oldies | 94.1 |
| KTMS-AM | News/Talk | 97.9 |
| KTYD-FM | Album Oriented Rock | 99.7 |
| KZER-AM | Mexican Regional | 106.5 |
| KZSB-AM | News/Talk | 96.9 |
NATIONAL REPS
| KIST-FM, KOSJ-AM, KSBL-FM, KSPE-FM, KTMS-AM, KTYD-FM | McGavren |
| KJEE-FM | KRG-Christal |
| KRUZ-FM | KRG-Katz |