Columbia, SC
Metro Survey Area Overview
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  • Radio Metros within the Columbia, SC MSA 
    Radio Metros within the Columbia, SC DMA 
    Available Research
    Service Ethnic Type Report Type Available Reports
    Nielsen General Market CDM 3mo Rolling Avg
    Nielsen Black Standard Wi/Sp; Su/Fa
    General Market
    Area Population Rank
    MSA 624,900 90
    DMA 960,300 76
    Nielsen Audio no longer publishes TSA data for all markets so we have removed this information from the website.
    Hispanic Market Estimates
    Area Population Pct.
    MSA 39,600 6.34%
    DMA 54,300 5.65%
    Source: Nielsen’s Audio and Television Market Population Estimates; released annually

    MSA Counties
    State County
    South Carolina LEXINGTON
    Source: Nielsen's MSA and DMA Country Definitions; released annually

    All Stations in the Columbia, SC  MSA Top
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    Station Format Power/Freq. Owner Rep
    WCEO-AM Mexican Regional 50,000/840 Norsan Media McGavren