Columbia, SC
Metro Survey Area Overview
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DMA Overview
Station Combos
Simulcast
Radio Metros within the
Columbia, SC
MSA
 
Radio Metros within the
Columbia, SC
DMA
 
Columbia, SC
Available Research
Top
Service
Ethnic Type
Report Type
Available Reports
Nielsen
General Market
CDM
3mo Rolling Avg
Nielsen
Black
Standard
Wi/Sp; Su/Fa
Population Estimates (based on Persons 12+)
Top
Area
Population
Rank
MSA
639,400
90
DMA
981,200
76
Nielsen Audio no longer publishes TSA data for all markets so we have removed this information from the website.
Ethnic Composition (based on Persons 12+)
Top
Ethnic Group
Population
Pct.
Rank
Black
220,700
34.52%
40
Hispanic
43,900
6.87%
126
Source: Nielsen’s Audio and Television Market Population Estimates; released annually
MSA Counties
Top
State
County
South Carolina
LEXINGTON
RICHLAND
Source: Nielsen's MSA and DMA Country Definitions; released annually
All Stations in the
Columbia, SC
MSA
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Station
Format
Power/Freq.
Owner
Rep
Translator Dial Position
WARQ-FM
Hot AC
2,800/93.5
Alpha Media
KRG-Eastman
N/A
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WARQ-F2
Altern/Modern Rock
2,800/93.5
Alpha Media
KRG-Eastman
99.7
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WARQ-F4
Adult Alternative Rock
2,800/93.5
Alpha Media
N/A
94.9
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WCEO-AM
Mexican Regional
50,000/840
Norsan Media
McGavren
N/A
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WCFJ-FM
Non-Commercial
15,000/92.1
Radio Training Network
N/A
N/A
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WCOS-FM
Country
100,000/97.5
iHeartMedia Inc
iHeartMedia
N/A
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WCOS-AM
Sports
1,000/1400
iHeartMedia Inc
iHeartMedia
N/A
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WFMV-AM
Urban Inspirational
2,500/620
Glory Comm
Rosl
96.1
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WGFG-FM
Country
12,500/105.3
Community Brdcst
KRG-Eastman
N/A
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WHXT-FM
Urban Contemporary
9,200/103.9
Alpha Media
KRG-Eastman
N/A
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WISW-AM
Sports
5,000/1320
Cumulus
KRG-Christal
N/A
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WJTB-FM
Religion
6,000/95.3
Augusta Radio Fellows
McGavren
N/A
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WLTR-FM
National Public Radio
100,000/91.3
SC Ed TV Comm
N/A
N/A
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WLTY-FM
Adult Hits
9,000/96.7
iHeartMedia Inc
iHeartMedia
N/A
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WLXC-FM
Urban AC
6,000/103.1
Cumulus
KRG-Christal
N/A
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WMFX-FM
Album Oriented Rock
6,000/102.3
Alpha Media
KRG-Eastman
N/A
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WMHK-FM
Non-Commercial
100,000/89.7
Ed. Media Foundation
Self
N/A
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WNKT-FM
Sports
40,000/107.5
Cumulus
KRG-Christal
N/A
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WNOK-FM
Contemporary Hit Radio
90,000/104.7
iHeartMedia Inc
iHeartMedia
N/A
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WOMG-FM
Classic Hits
6,000/98.5
Cumulus
KRG-Christal
N/A
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WQKI-FM
Urban AC
4,000/95.7
Community Brdcst
KRG-Eastman
N/A
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WQXL-AM
Talk
11,000/1470
Glory Comm
N/A
100.7
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WRJA-FM
National Public Radio
100,000/88.1
SC Ed TV Comm
N/A
N/A
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WSCZ-FM
Urban Contemporary
8,900/93.9
Alpha Media
KRG-Eastman
N/A
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WSPX-FM
Gospel
3,500/94.5
Community Brdcst
KRG-Eastman
N/A
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WTCB-FM
Adult Contemporary
100,000/106.7
Cumulus
KRG-Christal
N/A
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WTQS-AM
News/Talk
1,000/1490
Community Brdcst
KRG-Eastman
97.1
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WUDE-FM
Country
2,550/94.3
Midlands Media Group,
KRG-Katz
N/A
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WWDM-FM
Urban AC
100,000/101.3
Alpha Media
KRG-Eastman
N/A
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WXBT-F2
News
5,900/100.1
iHeartMedia Inc
iHeartMedia
105.5
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WXBT-FM
Urban Contemporary
5,900/100.1
iHeartMedia Inc
iHeartMedia
N/A
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WZMJ-FM
Adult Hits
2,100/93.1
Midlands Media Group,
KRG-Katz
N/A
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