Santa Maria, CA
Metro Survey Area Overview
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  • Radio Metros within the Santa Maria, CA MSA 
    Radio Metros within the SantaBarbra-SanMar-SanLuOb DMA 
    Available Research
    Service Ethnic Type Report Type Available Reports
    Nielsen General Market Condensed Sp/Fa; Fa/Sp
    Nielsen Hispanic Standard Sp/Fa; Fa/Sp
    Population Estimates (based on Persons 12+)
    Area Population Rank
    MSA 204,200 196
    DMA 640,100 113
    Nielsen Audio no longer publishes TSA data for all markets so we have removed this information from the website.
    Ethnic Composition (based on Persons 12+)
    Ethnic Group Population Pct.     Rank
    Black 4,900 2.40% 219
    Hispanic 120,800 59.16% 66
    Source: Nielsen’s Audio and Television Market Population Estimates; released annually

    MSA Counties
    State County
    Source: Nielsen's MSA and DMA Country Definitions; released annually

    All Stations in the Santa Maria, CA  MSA Top
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    Station Format Power/Freq. Owner Rep Translator Dial Position
    KBOX-FM Adult Hits 3,300/104.1 American Gen Self N/A
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    KCLM-FM National Public Radio 2,450/89.7 California Lutheran U N/A 92.1
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    KGSV-AM Ethnic-Other 8,000/660 XL Media, Inc. N/A 102.5
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    KIDI-FM Mexican Regional 3,400/105.1 Emerald Wave Media KRG-Eastman N/A
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    KJDJ-AM Hispanic 2,500/1030 Centro Cristiano Vida N/A N/A
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    KPAT-FM Urban AC 3,300/95.7 American Gen Self N/A
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    KRAZ-FM Country 65/105.9 Santa Ynez Valley N/A N/A
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    KRQK-FM Mexican Regional 3,700/100.3 American Gen N/A N/A
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    KRQZ-FM Non-Commercial 4,000/91.5 Spirit Comm N/A 101.9
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    KRTO-FM Rhythmic CHR 360/97.1 Emerald Wave Media McGavren N/A
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    KSBQ-AM Mexican Regional 1,000/1480 Lazer Bdcstg Corp GMPT Media 102.9
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    KSMA-AM News/Talk 1,000/1240 American Gen Self 99.5
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    KSMY-FM Spanish Adult Hits 3,500/106.7 Lazer Bdcstg Corp GMPT Media N/A
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    KSNI-FM Country 13,500/102.5 American Gen Self N/A
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    KSYV-FM Adult Contemporary 420/96.7 Knight Brdcst N/A N/A
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    KTAP-AM Mexican Regional 470/1600 Emerald Wave Media KRG-Eastman 92.9
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    KTNK-AM Country 500/1410 Sticks Media Self 103.7
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    KUHL-AM News/Talk 5,000/1440 Knight Brdcst N/A 106.3
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    KXFM-FM Rhythmic Oldies 2,300/99.1 Point Ten, LLC McGavren N/A
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