Worcester, MA
Spectrometer
Population Estimates
| Rank | Population 12+ | ||
|---|---|---|---|
| MSA | 115 | 477,900 | |
| DMA | 10 | 5,960,700 | |
| Hispanic | 103 | 62,200 | 13.02% |
| Black | 135 | 35,900 | 7.51% |
Available Research
| Service | Ethnic Type | Report Type | Available Reports |
|---|---|---|---|
| Nielsen | General Market | Standard | Sp; Fa |
| Contemporary | Rock | Adult Contemporary | Adult/Classic Hits | Oldies | Country | New/Talk/Info | Adult Music | Urban/Black/Gospel | Spanish Language | Other Foreign Language | Religion | Non-Commercial | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AM
|
WQVR-CLH | WQVD-COU |
WCRN-N/T WEEI-SPR WTAG-FUL WVEI-SPR |
WORC-TRP | |||||||||
|
FM
|
WWFX-CLR |
WSRS-SRK WXLO-HAC |
WORC-COU | WEEI-SPR |
WICN-NPR WKMY-NCL WKVB-NCL |
Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually
COMBOS (+ LMA's)
| WORC-FM, WWFX-FM, WXLO-FM | Cumulus |
| WSRS-FM, WTAG-AM | iHeartMedia, Inc. |
LOCAL SPORTS COVERAGE
| WTAG-AM |
Holly Cross University-Football Holly Cross University-Basketball |
| WEEI-FM |
Boston Red Sox-Baseball (F) Boston College-Football Boston College-Basketball |
| WVEI-AM |
Boston Celtics-Basketball Boston Red Sox-Baseball University of Mass at Amherst-Football |
| WORC-AM | Boston Celtics-Basketball |
| WEEI-AM |
Boston College-Football (F) Boston College-Basketball (F) |
| WWFX-FM | New England Patriots-Football |
F = Flagship
SIMULCASTS (TOTAL WEEK)
TRANSLATORS
| PRIMARY STATION | FORMAT | TRANSLATOR FREQUENCY |
|---|---|---|
| WORC-AM | Tropical | 106.1 |
| WQVD-AM | Country | 92.3 |
| WQVR-AM | Classic Hits | 99.3 |
| WTAG-AM | Full Service | 94.9 |
NATIONAL REPS
| WEEI-FM, WEEI-AM, WVEI-AM | KRG-Audacy |
| WKMY-FM | Tach |
| WORC-FM, WWFX-FM, WXLO-FM | KRG-Christal |
| WORC-AM | McGavren |
| WSRS-FM, WTAG-AM | iHeartMedia |