Population Estimates
| Rank | Population 12+ | ||
|---|---|---|---|
| MSA | 91 | 633,400 | |
| DMA | 84 | 917,700 | |
| Hispanic | 127 | 43,500 | 6.87% |
| Black | 134 | 34,900 | 5.51% |
Available Research
| Service | Ethnic Type | Report Type | Available Reports |
|---|---|---|---|
| Nielsen | General Market | CDM | 3mo Rolling Avg |
| Contemporary | Rock | Adult Contemporary | Adult/Classic Hits | Oldies | Country | New/Talk/Info | Adult Music | Urban/Black/Gospel | Spanish Language | Other Foreign Language | Religion | Non-Commercial | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AM
|
WAUN-CLR WZRK-AOR |
WHIT-FFU WIBA-N/T WOZN-SPR WTSO-SPR |
WLMV-SCO | WHFA-REL | WHA-NCL | ||||||||
|
FM
|
WJQM-RHY WZEE-CHR |
WIBA-CLR WJJO-AOR WMMM-AAR WRIS-AMR WWHG-AOR |
WMGN-A/C WMHX-HAC WNNO-HAC WSJY-A/C |
WOLX-CLH WXXM-ADH |
WDDC-COU WDMP-COU WJVL-COU WMAD-COU WNFM-COU WWQM-COU |
WTLX-SPR |
WERN-NCL WHHI-NCL WNWC-EDU WORT-NCL |
||||||
|
DIGITAL
|
WIBA-F2-ODS |
Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually
COMBOS (+ LMA's)
| WMHX-FM, WMMM-FM, WOLX-FM | Audacy |
| WJVL-FM, WWHG-FM | Big Radio |
| WDMP-FM, WZRK-AM | Dodge Point Broadcasting Co, Inc. |
| WIBA-AM, WIBA-FM, WMAD-FM, WTSO-AM, WXXM-FM, WZEE-FM | iHeartMedia, Inc. |
| WAUN-AM, WDDC-FM, WNFM-FM, WNNO-FM | Magnum Radio Group, Inc |
| WHIT-AM, WJJO-FM, WJQM-FM, WLMV-AM, WMGN-FM, WOZN-AM, WRIS-FM, WWQM-FM | Mid-West Family Stations |
| WERN-FM, WHA-AM, WHHI-FM | Wisconsin Public Radio |
LOCAL SPORTS COVERAGE
| WIBA-AM |
Green Bay Packers-Football World Series-Baseball Super Bowl-Football University of Wisconsin Badgers-Basketball University of Wisconsin Badgers-Football University of Wisconsin Badgers-Hockey |
| WIBA-FM | Green Bay Packers-Football |
| WTSO-AM | Nascar Stock Races-Car Racing |
| WOZN-AM | Milwaukee Brewers-Baseball |
| WTLX-FM |
Marquette University-Basketball Milwaukee Bucks-Basketball |
F = Flagship
SIMULCASTS (TOTAL WEEK)
TRANSLATORS
| PRIMARY STATION | FORMAT | TRANSLATOR FREQUENCY |
|---|---|---|
| WAUN-AM | Classic Rock | 96.9 |
| WHA-AM | Non-Commercial | 107.9 |
| WHFA-AM | Religion | 97.3 |
| WHIT-AM | Farm/Full Service | 97.7 |
| WIBA-F2 | Oldies | 100.9 |
| WLMV-AM | Spanish Contemporary | 94.5 |
| WNWC-FM | Non-Commercial College | 95.3 |
| WOZN-AM | Sports | 96.7 |
| WSJY-FM | Adult Contemporary | 94.7 |
| WZRK-AM | Album Oriented Rock | 96.9 |
NATIONAL REPS
| WHIT-AM, WJJO-FM, WJQM-FM, WLMV-AM, WMGN-FM, WOZN-AM, WRIS-FM, WWQM-FM | KRG-Christal |
| WIBA-FM, WIBA-F2, WIBA-AM, WMAD-FM, WTSO-AM, WXXM-FM, WZEE-FM | iHeartMedia |
| WJVL-FM | RegR |
| WMHX-FM, WMMM-FM, WOLX-FM | KRG-Audacy |