print
Print

Columbia, SC

Spectrometer
Population Estimates
Rank Population 12+
MSA 90 624,900
DMA 76 960,300
Hispanic 128 39,600 6.34%
Black 40 212,400 33.99%
Available Research
Service Ethnic Type Report Type Available Reports
Nielsen General Market CDM 3mo Rolling Avg
Nielsen Black Standard Wi/Sp; Su/Fa
Contemporary Rock Adult Contemporary Adult/Classic Hits Oldies Country New/Talk/Info Adult Music Urban/Black/Gospel Spanish Language Other Foreign Language Religion Non-Commercial
AM
WCOS-SPR
WISW-SPR
WQXL-TLK
WTQS-N/T
WVOC-N/T
WFMV-UIN WCEO-RMX
FM
WNOK-CHR WMFX-AOR WARQ-HAC
WTCB-A/C
WLTY-ADH
WOMG-CLH
WZMJ-ADH
WCOS-COU
WGFG-COU
WUDE-COU
WNKT-SPR WHXT-URB
WLXC-UAC
WQKI-UAC
WSCZ-URB
WSPX-GOS
WWDM-UAC
WXBT-URB
WJTB-REL WCFJ-NCL
WLTR-NPR
WMHK-NCL
WRJA-NPR
DIGITAL
WARQ-F2-AMR
WARQ-F4-AOR
WXBT-F2-NEW

Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually

COMBOS (+ LMA's)
WARQ-F2, WARQ-F4, WARQ-FM, WHXT-FM, WMFX-FM, WSCZ-FM, WWDM-FM Alpha Media
WGFG-FM, WQKI-FM, WSPX-FM, WTQS-AM Community Broadcasters
WISW-AM, WLXC-FM, WNKT-FM, WOMG-FM, WTCB-FM Cumulus
WFMV-AM, WQXL-AM Glory Communications
WCOS-AM, WCOS-FM, WLTY-FM, WNOK-FM, WVOC-AM, WXBT-FM iHeartMedia, Inc.
WUDE-FM, WZMJ-FM Midlands Media Group, LLC
WLTR-FM, WRJA-FM South Carolina Educational TV Commission
LOCAL SPORTS COVERAGE
WUDE-FM Carolina Panthers-Football
WISW-AM Atlanta Braves-Baseball
WNKT-FM University of South Carolina-Baseball (F)
University of South Carolina-Football (F)
University of South Carolina-Basketball (F)
Atlanta Braves-Baseball

F = Flagship

SIMULCASTS (TOTAL WEEK)
WHXT-FM+WSCZ-FM
TRANSLATORS
PRIMARY STATION FORMAT TRANSLATOR FREQUENCY
WARQ-F2 Altern/Modern Rock 99.7
WARQ-F4 Album Oriented Rock 94.9
WFMV-AM Urban Inspirational 96.1
WQXL-AM Talk 100.7
WTQS-AM News/Talk 97.1
WVOC-AM News/Talk 103.5
WXBT-F2 News 105.5
NATIONAL REPS
WARQ-FM, WARQ-F2, WGFG-FM, WHXT-FM, WMFX-FM, WQKI-FM, WSCZ-FM, WSPX-FM, WTQS-AM, WWDM-FM KRG-Eastman
WCEO-AM, WJTB-FM McGavren
WCOS-FM, WCOS-AM, WLTY-FM, WNOK-FM, WVOC-AM, WXBT-F2, WXBT-FM iHeartMedia
WISW-AM, WLXC-FM, WNKT-FM, WOMG-FM, WTCB-FM KRG-Christal
WUDE-FM, WZMJ-FM KRG-Katz