Columbia, SC
Spectrometer
Population Estimates
| Rank | Population 12+ | ||
|---|---|---|---|
| MSA | 90 | 624,900 | |
| DMA | 76 | 960,300 | |
| Hispanic | 128 | 39,600 | 6.34% |
| Black | 40 | 212,400 | 33.99% |
Available Research
| Service | Ethnic Type | Report Type | Available Reports |
|---|---|---|---|
| Nielsen | General Market | CDM | 3mo Rolling Avg |
| Nielsen | Black | Standard | Wi/Sp; Su/Fa |
| Contemporary | Rock | Adult Contemporary | Adult/Classic Hits | Oldies | Country | New/Talk/Info | Adult Music | Urban/Black/Gospel | Spanish Language | Other Foreign Language | Religion | Non-Commercial | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AM
|
WCOS-SPR WISW-SPR WQXL-TLK WTQS-N/T WVOC-N/T |
WFMV-UIN | WCEO-RMX | ||||||||||
|
FM
|
WNOK-CHR | WMFX-AOR |
WARQ-HAC WTCB-A/C |
WLTY-ADH WOMG-CLH WZMJ-ADH |
WCOS-COU WGFG-COU WUDE-COU |
WNKT-SPR |
WHXT-URB WLXC-UAC WQKI-UAC WSCZ-URB WSPX-GOS WWDM-UAC WXBT-URB |
WJTB-REL |
WCFJ-NCL WLTR-NPR WMHK-NCL WRJA-NPR |
||||
|
DIGITAL
|
WARQ-F2-AMR WARQ-F4-AAR |
WXBT-F2-NEW |
Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually
COMBOS (+ LMA's)
| WARQ-F2, WARQ-F4, WARQ-FM, WHXT-FM, WMFX-FM, WSCZ-FM, WWDM-FM | Alpha Media |
| WGFG-FM, WQKI-FM, WSPX-FM, WTQS-AM | Community Broadcasters |
| WISW-AM, WLXC-FM, WNKT-FM, WOMG-FM, WTCB-FM | Cumulus |
| WFMV-AM, WQXL-AM | Glory Communications |
| WCOS-AM, WCOS-FM, WLTY-FM, WNOK-FM, WVOC-AM, WXBT-FM | iHeartMedia, Inc. |
| WUDE-FM, WZMJ-FM | Midlands Media Group, LLC |
| WLTR-FM, WRJA-FM | South Carolina Educational TV Commission |
LOCAL SPORTS COVERAGE
| WUDE-FM | Carolina Panthers-Football |
| WISW-AM | Atlanta Braves-Baseball |
| WNKT-FM |
University of South Carolina-Baseball (F) University of South Carolina-Football (F) University of South Carolina-Basketball (F) |
F = Flagship
SIMULCASTS (TOTAL WEEK)
| WHXT-FM+WSCZ-FM |
TRANSLATORS
| PRIMARY STATION | FORMAT | TRANSLATOR FREQUENCY |
|---|---|---|
| WARQ-F2 | Altern/Modern Rock | 99.7 |
| WARQ-F4 | Adult Alternative Rock | 94.9 |
| WFMV-AM | Urban Inspirational | 96.1 |
| WQXL-AM | Talk | 100.7 |
| WTQS-AM | News/Talk | 97.1 |
| WVOC-AM | News/Talk | 103.5 |
| WXBT-F2 | News | 105.5 |
NATIONAL REPS
| WARQ-FM, WARQ-F2, WGFG-FM, WHXT-FM, WMFX-FM, WQKI-FM, WSCZ-FM, WSPX-FM, WTQS-AM, WWDM-FM | KRG-Eastman |
| WCEO-AM, WJTB-FM | McGavren |
| WCOS-FM, WCOS-AM, WLTY-FM, WNOK-FM, WVOC-AM, WXBT-F2, WXBT-FM | iHeartMedia |
| WISW-AM, WLXC-FM, WNKT-FM, WOMG-FM, WTCB-FM | KRG-Christal |
| WUDE-FM, WZMJ-FM | KRG-Katz |