Population Estimates
| Rank | Population 12+ | ||
|---|---|---|---|
| MSA | 121 | 454,600 | |
| DMA | 73 | 1,006,400 | |
| Hispanic | 168 | 20,200 | 4.44% |
| Black | 87 | 75,100 | 16.52% |
Available Research
| Service | Ethnic Type | Report Type | Available Reports |
|---|---|---|---|
| Nielsen | General Market | Standard | Sp; Fa |
| Contemporary | Rock | Adult Contemporary | Adult/Classic Hits | Oldies | Country | New/Talk/Info | Adult Music | Urban/Black/Gospel | Spanish Language | Other Foreign Language | Religion | Non-Commercial | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AM
|
WFIR-N/T WFJX-N/T WGMN-N/T WLVA-N/T WPLY-SPR WVGM-SPR |
WLLL-GOS WTOY-URB |
|||||||||||
|
FM
|
WJJS-RHY WJJX-RHY WXLK-CHR |
WROV-CLR WZZU-AOR |
WSLQ-A/C |
WHTU-CLH WSTV-ADH WZFM-CLH |
WKDE-COU WSLC-COU WYYD-COU |
WIQO-N/T WLNI-N/T WMNA-N/T |
WVBB-UAC WVBE-UAC |
WKHF-REL WVMP-REL |
WAWX-NCL WLGX-NCL WLRX-NCL WNRS-NCL WRVL-EDU WRXT-NCL WVTF-EDU |
||||
|
DIGITAL
|
WSTV-F2-AMR WVBE-F2-AOR WXLK-F2-AOR |
WROV-F2-NEW |
Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually
COMBOS (+ LMA's)
| WGMN-AM, WIQO-FM, WMNA-FM, WVGM-AM | 3 Daughters Media, Inc |
| WAWX-FM, WLGX-FM, WLRX-FM | Educational Media Foundation |
| WJJS-FM, WJJX-FM, WROV-F2, WROV-FM, WSTV-F2, WSTV-FM, WYYD-FM | iHeartMedia, Inc. |
| WFIR-AM, WPLY-AM, WSLC-FM, WSLQ-FM, WVBB-FM, WVBE-F2, WVBE-FM, WXLK-F2, WXLK-FM, WZZU-FM | Mel Wheeler |
LOCAL SPORTS COVERAGE
| WFIR-AM |
Virginia Tech-Football Virginia Tech-Basketball Washington Commanders-Football |
| WPLY-AM |
University of Virginia-Football University of Virginia-Basketball |
| WZZU-FM |
University of Virginia-Basketball University of Virginia-Football Lynchburg Hillcats-Baseball |
| WLVA-AM |
Nascar Stock Races-Car Racing Indy 500-Car Racing |
F = Flagship
SIMULCASTS (TOTAL WEEK)
| WJJS-FM+WJJX-FM | |
| WVBB-FM+WVBE-FM | |
| WXLK-F2+WZZU-FM | |
| WVBE-F2+WZZU-FM |
TRANSLATORS
| PRIMARY STATION | FORMAT | TRANSLATOR FREQUENCY |
|---|---|---|
| WFIR-AM | News/Talk | 107.3 |
| WFJX-AM | News/Talk | 104.3 |
| WGMN-AM | News/Talk | 99.5 |
| WLVA-AM | News/Talk | 94.1 |
| WMNA-FM | News/Talk | 93.3 |
| WPLY-AM | Sports | 101.1 |
| WROV-F2 | News | 96.7 |
| WRXT-FM | Non-Commercial | 103.7 |
| WSTV-F2 | Altern/Modern Rock | 96.9 |
| WVBE-F2 | Album Oriented Rock | 98.5 |
| WVGM-AM | Sports | 93.3 |
| WXLK-F2 | Album Oriented Rock | 97.3 |
NATIONAL REPS
| WFIR-AM, WPLY-AM, WSLC-FM, WSLQ-FM, WVBB-FM, WVBE-F2, WVBE-FM, WXLK-FM, WXLK-F2, WZZU-FM | KRG-Katz |
| WFJX-AM | KRG-Eastman |
| WGMN-AM, WIQO-FM, WMNA-FM, WTOY-AM, WVGM-AM, WVMP-FM | Loc Focus |
| WHTU-FM, WKHF-FM, WLGX-FM | Tach |
| WJJS-FM, WJJX-FM, WROV-FM, WROV-F2, WSTV-FM, WSTV-F2, WYYD-FM | iHeartMedia |