Population Estimates
| Rank | Population 12+ | ||
|---|---|---|---|
| MSA | 206 | 180,000 | |
| DMA | 132 | 438,500 | |
| Hispanic | 137 | 35,300 | 19.61% |
| Black | 218 | 5,000 | 2.78% |
Available Research
| Service | Ethnic Type | Report Type | Available Reports |
|---|---|---|---|
| Nielsen | General Market | Condensed | Sp/Fa; Fa/Sp |
| Contemporary | Rock | Adult Contemporary | Adult/Classic Hits | Oldies | Country | New/Talk/Info | Adult Music | Urban/Black/Gospel | Spanish Language | Other Foreign Language | Religion | Non-Commercial | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AM
|
KUBA-CLH |
KMYC-TLK KPAY-SPR |
KPYV-HIS | KOBO-ETH | KKXX-REL | ||||||||
|
FM
|
KCEZ-CHR |
KRQR-AOR KTHU-CLR |
KMXI-A/C KYIX-CAC |
KBQB-ADH KZAP-CLH |
KALF-COU KHEX-COU KHSL-COU KKCY-COU |
KPAY-N/T |
KEGE-RMX KHHZ-RMX KRCX-RMX KZSZ-RMX |
KCHO-EDU KLVC-NCL KZFR-NCL |
|||||
|
DIGITAL
|
KKCY-F2-CHR |
Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually
COMBOS (+ LMA's)
| KHHZ-FM, KZSZ-FM | Bustos Media Holdings, LLC |
| KKXX-AM, KYIX-FM | Butte Broadcasting Company, Inc. |
| KHSL-FM, KMXI-FM, KPAY-AM, KPAY-FM, KZAP-FM | Deer Creek Broadcasting |
| KEGE-FM, KHEX-FM | Independence Rock Media, LLC |
| KBQB-FM, KCEZ-FM, KKCY-FM, KRQR-FM, KTHU-FM, KUBA-AM | Results Radio |
LOCAL SPORTS COVERAGE
| KMYC-AM | Sacramento Kings-Basketball |
| KTHU-FM | San Francisco 49`ers-Football |
F = Flagship
SIMULCASTS (TOTAL WEEK)
TRANSLATORS
| PRIMARY STATION | FORMAT | TRANSLATOR FREQUENCY |
|---|---|---|
| KKCY-F2 | Contemporary Hit Radio | 95.5 |
| KKXX-AM | Religion | 104.5 |
| KLVC-FM | Non-Commercial | 92.9 |
| KMYC-AM | Talk | 104.3 |
| KPAY-AM | Sports | 102.9 |
| KUBA-AM | Classic Hits | 98.1 |
| KYIX-FM | Christian AC | 105.7 |
NATIONAL REPS
| KALF-FM | KRG-Christal |
| KBQB-FM, KCEZ-FM, KKCY-FM, KKCY-F2, KRQR-FM, KTHU-FM, KUBA-AM | KRG-Katz |
| KEGE-FM, KHEX-FM, KMYC-AM, KOBO-AM | Tach |
| KHHZ-FM, KHSL-FM, KMXI-FM, KPAY-FM, KPAY-AM, KPYV-AM, KZAP-FM, KZSZ-FM | McGavren |
| KRCX-FM | KRG-Eastman |