Odessa-Midland TX
Spectrometer
Population Estimates
| Rank | Population 12+ | ||
|---|---|---|---|
| MSA | 165 | 268,200 | |
| DMA | 144 | 387,000 | |
| Hispanic | 61 | 139,000 | 51.83% |
| Black | 168 | 18,100 | 6.75% |
Available Research
| Service | Ethnic Type | Report Type | Available Reports |
|---|---|---|---|
| Nielsen | General Market | Condensed | Sp/Fa; Fa/Sp |
| Nielsen | Hispanic | Standard | Sp/Fa; Fa/Sp |
| Contemporary | Rock | Adult Contemporary | Adult/Classic Hits | Oldies | Country | New/Talk/Info | Adult Music | Urban/Black/Gospel | Spanish Language | Other Foreign Language | Religion | Non-Commercial | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
AM
|
KCRS-N/T KMND-SPR KWEL-TLK |
KOZA-TEJ | |||||||||||
|
FM
|
KCRS-CHR KZBT-RHY |
KBAT-CLR KFZX-CLR KQRX-AMR |
KODM-A/C | KMCM-ODS |
KHKX-COU KMRK-COU KNFM-COU |
KCHX-RMX KMMZ-RMX KQLM-RMX KTXO-RMX KVDG-HIS |
KBMM-NCL KFLB-NCL KFRI-NCL KLVW-NCL KVLM-NCL KXWT-NCL |
Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually
COMBOS (+ LMA's)
| KHKX-FM, KMCM-FM, KQRX-FM | Brazos Communications West, LLC |
| KFRI-FM, KLVW-FM | Educational Media Foundation |
| KCHX-FM, KCRS-AM, KCRS-FM, KFZX-FM, KMRK-FM | ICA Radio, LTD |
| KVDG-FM | La Promesa Foundation |
| KOZA-AM, KQLM-FM | Steller Media, Inc |
| KBAT-FM, KMND-AM, KNFM-FM, KODM-FM, KZBT-FM | Townsquare Media, Inc. |
LOCAL SPORTS COVERAGE
| KBAT-FM | Texas Tech. University-Basketball |
| KNFM-FM | Texas Tech. University-Football |
| KQRX-FM | Dallas Cowboys-Football |
| KHKX-FM | Dallas Cowboys-Football |
F = Flagship
SIMULCASTS (TOTAL WEEK)
TRANSLATORS
| PRIMARY STATION | FORMAT | TRANSLATOR FREQUENCY |
|---|---|---|
| KFLB-FM | Non-Commercial | 107.5 |
| KFRI-FM | Non-Commercial | 98.7 |
| KLVW-FM | Non-Commercial | 105.1 |
| KMMZ-FM | Mexican Regional | 101.1 |
| KMND-AM | Sports | 99.5 |
| KWEL-AM | Talk | 107.1 |
NATIONAL REPS
| KBAT-FM, KMND-AM, KNFM-FM, KODM-FM, KZBT-FM | KRG-Christal |
| KCHX-FM, KCRS-FM, KCRS-AM, KFZX-FM, KMMZ-FM, KMRK-FM | KRG-Eastman |
| KHKX-FM, KMCM-FM, KQRX-FM | KRG-Katz |
| KTXO-FM | Loc Focus |