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Wichita Falls, TX
Metro Survey Area Overview



Market & Station Updates Go to Market Chart	DMA Overview

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Simulcast

Radio Metros within the Wichita Falls, TX MSA

Radio Metros within the Wichita Falls & Lawton DMA

Wichita Falls, TX

Service	Ethnic Type	Report Type	Available Reports
Available Research				Top
Nielsen	General Market	Condensed	Sp/Fa; Fa/Sp

Area	Population	Rank
Population Estimates (based on Persons 12+)				Top
MSA	120,800	237
DMA	355,000	148
Nielsen Audio no longer publishes TSA data for all markets so we have removed this information from the website.

Ethnic Group	Population	Pct.	Rank
Ethnic Composition (based on Persons 12+)				Top
Black	13,100	10.84%	188
Hispanic	22,000	18.21%	153
Source: Nielsen’s Audio and Television Market Population Estimates; released annually

State	County
MSA Counties		Top
Texas	ARCHER
	WICHITA
Source: Nielsen's MSA and DMA Country Definitions; released annually

All Stations in the Wichita Falls, TX MSA	Top

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Translator Dial Position

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Falls Media, LLC

Ed. Media Foundation