Santa Barbara, CA
Metro Survey Area Overview
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  • Radio Metros within the Santa Barbara, CA MSA 
    Radio Metros within the SantaBarbra-SanMar-SanLuOb DMA 
    Available Research
    Service Ethnic Type Report Type Available Reports
    Nielsen General Market Condensed Sp/Fa; Fa/Sp
    Nielsen Hispanic Standard Sp/Fa; Fa/Sp
    Population Estimates (based on Persons 12+)
    Area Population Rank
    MSA 180,800 205
    DMA 636,200 112
    Nielsen Audio no longer publishes TSA data for all markets so we have removed this information from the website.
    Ethnic Composition (based on Persons 12+)
    Ethnic Group Population Pct.     Rank
    Black 3,200 1.77% 235
    Hispanic 59,200 32.74% 106
    Source: Nielsen’s Audio and Television Market Population Estimates; released annually

    MSA Counties
    State County
    Source: Nielsen's MSA and DMA Country Definitions; released annually

    All Stations in the Santa Barbara, CA  MSA Top
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    Station Format Power/Freq. Owner Rep Translator Dial Position
    KCLU-AM National Public Radio 650/1340 California Luthern U Self 102.3
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    KCSB-FM Non-Commercial College 620/91.9 University California N/A N/A
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    KDB-FM Non-Commercial 12,500/93.7 University of Southern N/A N/A
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    KDRW-FM Non-Commercial College 12,000/88.7 Santa Monica Community N/A N/A
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    KIST-FM Mexican Regional 930/107.7 Rincon License Sub McGavren 102.7
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    KJEE-FM Altern/Modern Rock 820/92.9 Montecito FM KRG-Christal N/A
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    KLSB-FM Non-Commercial 17,500/97.5 Ed. Media Foundation Self N/A
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    KOSJ-AM Rhythmic Oldies 1,000/1490 Rincon License Sub McGavren 94.1
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    KRUZ-FM Classic Hits 105,000/103.3 Cumulus KRG-Katz N/A
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    KSBL-FM Adult Contemporary 890/101.7 Rincon License Sub McGavren N/A
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    KSPE-FM Spanish Adult Hits 880/94.5 Rincon License Sub McGavren N/A
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    KTMS-AM News/Talk 5,000/990 Rincon License Sub McGavren 97.9
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    KTYD-FM Album Oriented Rock 34,000/99.9 Rincon License Sub McGavren 99.7
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    KZER-AM Mexican Regional 2,500/1250 Lazer Bdcstg Corp GMPT Media 106.5
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    KZSB-AM News/Talk 500/1290 Santa Barbara Brdct Self 96.9
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