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Baton Rouge, LA

Spectrometer
Population Estimates
Rank Population 12+
MSA 77 716,300
DMA 92 801,100
Hispanic 121 47,100 6.58%
Black 35 247,900 34.61%
Available Research
Service Ethnic Type Report Type Available Reports
Nielsen General Market CDM 3mo Rolling Avg
Nielsen Black Standard Wi/Sp; Su/Fa
Contemporary Rock Adult Contemporary Adult/Classic Hits Oldies Country New/Talk/Info Adult Music Urban/Black/Gospel Spanish Language Other Foreign Language Religion Non-Commercial
AM
WJBO-N/T
WWL-N/T
KKAY-GOS
WXOK-GOS
WYLD-GOS
WUBR-RMX WPFC-REL
WPYR-REL
FM
WFMF-CHR WDGL-CLR KRVE-A/C KVDU-ADH
WRQQ-CLH
WTGE-COU
WYNK-COU
KNXX-SPR
WBRP-TLK
WNXX-SPR
KBRS-GOS
KQXL-UAC
WEMX-URB
WQUE-URB
WYLD-UAC
WBKL-NCL
WBRH-NCL
WJFM-NCL
WRKF-NPR
DIGITAL
WYNK-F2-CLH WFMF-F2-N/T

Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually

COMBOS (+ LMA's)
KQXL-FM, WEMX-FM, WRQQ-FM, WXOK-AM Cumulus
KNXX-FM, WBRP-FM, WDGL-FM, WNXX-FM, WTGE-FM Guaranty Broadcasting Corp.
KRVE-FM, WFMF-F2, WFMF-FM, WJBO-AM, WYNK-F2, WYNK-FM iHeartMedia, Inc.
LOCAL SPORTS COVERAGE
WWL-AM LSU Tigers-Baseball
New Orleans Saints-Football (F)
LSU Tigers-Basketball
LSU Tigers-Football
WDGL-FM New Orleans Saints-Football
LSU Tigers-Football (F)
LSU Tigers-Basketball
LSU Tigers-Baseball
WTGE-FM LSU Tigers-Football
KQXL-FM Southern University Football-Football
WBRP-FM LSU Tigers Women`s-Basketball
LSU Tigers Women`s-Softball
WEMX-FM New Orleans Pelicans-Basketball
WNXX-FM LSU Tigers-Football (F)

F = Flagship

SIMULCASTS (TOTAL WEEK)
WWL-AM+WWL-FM
WFMF-F2+WJBO-AM
KNXX-FM+WNXX-FM
TRANSLATORS
PRIMARY STATION FORMAT TRANSLATOR FREQUENCY
WJBO-AM News/Talk 98.7
WPYR-AM Religion 105.1
WXOK-AM Gospel 95.7
WYNK-F2 Classic Hits 97.7
NATIONAL REPS
KNXX-FM, WBRP-FM, WDGL-FM, WNXX-FM, WTGE-FM KRG-Eastman
KQXL-FM, WEMX-FM, WRQQ-FM, WXOK-AM KRG-Christal
KRVE-FM, KVDU-FM, WFMF-FM, WFMF-F2, WJBO-AM, WQUE-FM, WYLD-FM, WYLD-AM, WYNK-FM, WYNK-F2 iHeartMedia
WPYR-AM McGavren
WWL-AM KRG-Audacy