Baton Rouge, LA
Metro Survey Area Overview
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DMA Overview
Station Combos
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Radio Metros within the
Baton Rouge, LA
MSA
 
Radio Metros within the
Baton Rouge
DMA
 
Baton Rouge, LA
Available Research
Top
Service
Ethnic Type
Report Type
Available Reports
Nielsen
General Market
CDM
3mo Rolling Avg
Nielsen
Black
Standard
Wi/Sp; Su/Fa
Population Estimates (based on Persons 12+)
Top
Area
Population
Rank
MSA
722,900
78
DMA
807,800
93
Nielsen Audio no longer publishes TSA data for all markets so we have removed this information from the website.
Ethnic Composition (based on Persons 12+)
Top
Ethnic Group
Population
Pct.
Rank
Black
255,200
35.30%
35
Hispanic
49,100
6.79%
120
Source: Nielsen’s Audio and Television Market Population Estimates; released annually
MSA Counties
Top
State
County
Louisiana
ASCENSION
EAST BATON ROUGE
EAST FELICIANA
IBERVILLE
LIVINGSTON
POINTE COUPEE
WEST BATON ROUGE
WEST FELICIANA
Source: Nielsen's MSA and DMA Country Definitions; released annually
All Stations in the
Baton Rouge, LA
MSA
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Station
Format
Power/Freq.
Owner
Rep
Translator Dial Position
KBRS-FM
Gospel
6,000/106.9
Alex Media, Inc.
N/A
N/A
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KKAY-AM
Gospel
1,000/1590
Liberty In Christ
N/A
N/A
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KNXX-FM
Sports
3,000/104.9
Guaranty Bdcst Corp
KRG-Eastman
N/A
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KQXL-FM
Urban AC
50,000/106.5
Cumulus
KRG-Christal
N/A
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KRVE-FM
Adult Contemporary
50,000/96.1
iHeartMedia Inc
iHeartMedia
N/A
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KVDU-FM
Adult Hits
100,000/104.1
iHeartMedia Inc
iHeartMedia
N/A
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WBKL-FM
Non-Commercial
32,000/92.7
Ed. Media Foundation
N/A
N/A
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WBRH-FM
Non-Commercial
3,500/90.3
E Baton Rouge Parish
N/A
N/A
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WBRP-FM
Talk
4,270/107.3
Guaranty Bdcst Corp
KRG-Eastman
N/A
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WDGL-FM
Classic Rock
100,000/98.1
Guaranty Bdcst Corp
KRG-Eastman
N/A
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WEMX-FM
Urban Contemporary
100,000/94.1
Cumulus
KRG-Christal
N/A
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WFMF-FM
Contemporary Hit Radio
100,000/102.5
iHeartMedia Inc
iHeartMedia
N/A
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WFMF-F2
News/Talk
100,000/102.5
iHeartMedia Inc
iHeartMedia
N/A
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WJBO-AM
News/Talk
15,000/1150
iHeartMedia Inc
iHeartMedia
98.7
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WJFM-FM
Non-Commercial
25,500/88.5
Family Worship
N/A
N/A
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WNXX-FM
Sports
3,000/104.5
Guaranty Bdcst Corp
KRG-Eastman
N/A
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WPFC-AM
Religion
5,000/1550
Victory & Power
N/A
N/A
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WPYR-AM
Religion
5,000/1380
Catholic Comm Rd
McGavren
105.1
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WQUE-FM
Urban Contemporary
100,000/93.3
iHeartMedia Inc
iHeartMedia
N/A
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WRKF-FM
National Public Radio
28,000/89.3
Public Radio Inc
N/A
N/A
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WRQQ-FM
Classic Hits
100,000/103.3
Cumulus
KRG-Christal
N/A
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WTGE-FM
Country
100,000/100.7
Guaranty Bdcst Corp
KRG-Eastman
N/A
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WUBR-AM
Mexican Regional
1,200/910
Power 102.1 FM LLC
N/A
N/A
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WWL-AM
News/Talk
50,000/870
Audacy
KRG-Audacy
N/A
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WXOK-AM
Gospel
4,000/1460
Cumulus
KRG-Christal
95.7
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WYLD-FM
Urban AC
100,000/98.5
iHeartMedia Inc
iHeartMedia
N/A
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WYLD-AM
Gospel
10,000/940
iHeartMedia Inc
iHeartMedia
N/A
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WYNK-FM
Country
100,000/101.5
iHeartMedia Inc
iHeartMedia
N/A
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WYNK-F2
Classic Hits
100,000/101.5
iHeartMedia Inc
iHeartMedia
97.7
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