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Waco, TX

Spectrometer
Population Estimates
Rank Population 12+
MSA 190 223,900
DMA 77 960,000
Hispanic 111 55,600 24.83%
Black 139 32,200 14.38%
Available Research
Service Ethnic Type Report Type Available Reports
Nielsen General Market Condensed Sp/Fa; Fa/Sp
Contemporary Rock Adult Contemporary Adult/Classic Hits Oldies Country New/Talk/Info Adult Music Urban/Black/Gospel Spanish Language Other Foreign Language Religion Non-Commercial
AM
KEKR-COU KBBW-TLK
KRZI-SPR
KWTX-N/T
KCLE-ETH
FM
KWBT-RHY
KWPW-CHR
KWTX-CHR
KBRQ-CLR
KIXT-CLR
KBGO-ODS KBHT-COU
KRMX-COU
WACO-COU
KWOW-RMX KWAA-NCL
KWBU-NPR
DIGITAL
KBGO-F2-URB

Population Source: Nielsen Audio's Radio and Television Market Population Estimates; released annually

COMBOS (+ LMA's)
KBGO-FM, KBRQ-FM, KWTX-AM, KWTX-FM, WACO-FM iHeartMedia, Inc.
KBHT-FM, KEKR-AM, KRMX-FM, KRZI-AM M&M Broadcasting Inc.
KIXT-FM, KWOW-FM, KWPW-FM Prophecy Media Group
LOCAL SPORTS COVERAGE
KBBW-AM Houston Astros-Baseball
KRZI-AM Dallas Cowboys-Football
Texas Rangers-Baseball
Baylor-Football

F = Flagship

SIMULCASTS (TOTAL WEEK)
KBHT-FM+KEKR-AM
TRANSLATORS
PRIMARY STATION FORMAT TRANSLATOR FREQUENCY
KBBW-AM Talk 100.3
KBGO-F2 Urban Contemporary 95.1
KCLE-AM Ethnic-Other 93.1
KEKR-AM Country 99.3
KRZI-AM Sports 92.3
KWAA-FM Non-Commercial 95.3
NATIONAL REPS
KBGO-FM, KBGO-F2, KBRQ-FM, KWTX-FM, KWTX-AM, WACO-FM iHeartMedia
KBHT-FM, KEKR-AM, KRMX-FM, KRZI-AM Loc Focus
KIXT-FM, KWPW-FM KRG-Eastman
KWBT-FM RegR