Waco, TX
Metro Survey Area Overview
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DMA Overview
Station Combos
Simulcast
Radio Metros within the
Waco, TX
MSA
 
Radio Metros within the
Waco-Temple-Bryan
DMA
 
Bryan-College Station, TX
Killeen-Temple, TX
Waco, TX
Available Research
Top
Service
Ethnic Type
Report Type
Available Reports
Nielsen
General Market
Condensed
Sp/Fa; Fa/Sp
Population Estimates (based on Persons 12+)
Top
Area
Population
Rank
MSA
230,700
186
DMA
1,001,400
75
Nielsen Audio no longer publishes TSA data for all markets so we have removed this information from the website.
Ethnic Composition (based on Persons 12+)
Top
Ethnic Group
Population
Pct.
Rank
Black
33,600
14.56%
138
Hispanic
60,000
26.01%
112
Source: Nielsen’s Audio and Television Market Population Estimates; released annually
MSA Counties
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State
County
Texas
MCLENNAN
Source: Nielsen's MSA and DMA Country Definitions; released annually
All Stations in the
Waco, TX
MSA
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Station
Format
Power/Freq.
Owner
Rep
Translator Dial Position
KBBW-AM
Talk
10,000/1010
American Brdcst of Tx
N/A
100.3
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KBGO-FM
Oldies
24,000/95.7
iHeartMedia Inc
iHeartMedia
N/A
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KBGO-F2
Urban Contemporary
24,000/95.7
iHeartMedia Inc
iHeartMedia
95.1
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KBHT-AM
Country
2,500/1590
M&M Bdcst Inc
Loc Focus
99.3
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KBRQ-FM
Classic Rock
100,000/102.5
iHeartMedia Inc
iHeartMedia
N/A
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KCLE-AM
Ethnic-Other
11,000/1460
Intelli, LLC
N/A
93.1
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KIXT-FM
Classic Rock
10,000/106.7
Prophecy Media Grp
KRG-Eastman
N/A
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KRMX-FM
Country
2,500/104.9
M&M Bdcst Inc
Loc Focus
N/A
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KRZI-AM
Sports
10,000/1660
M&M Bdcst Inc
Loc Focus
92.3
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KWAA-FM
Non-Commercial
100,000/88.9
Ed. Media Foundation
Self
95.3
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KWBT-FM
Urban AC
3,200/94.5
Kennelwood Bdcst Co In
RegR
N/A
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KWBU-FM
National Public Radio
3,200/103.3
BrazosValley Pub Bdcst
N/A
N/A
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KWOW-FM
Mexican Regional
16,000/104.1
Prophecy Media Grp
N/A
N/A
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KWPW-FM
Country
6,000/107.9
Prophecy Media Grp
KRG-Eastman
N/A
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KWTX-FM
Contemporary Hit Radio
100,000/97.5
iHeartMedia Inc
iHeartMedia
N/A
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KWTX-AM
News/Talk
1,000/1230
iHeartMedia Inc
iHeartMedia
N/A
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KZBI-FM
Non-Commercial
50,000/92.9
1st Dallas Media
Loc Focus
N/A
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WACO-FM
Country
90,000/99.9
iHeartMedia Inc
iHeartMedia
N/A
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